A venture studio doesn't just invest. It builds. ProCulture Ventures owns and operates a group of companies that together cover the full journey of innovation in the cultural sector: from client services and product development to venture creation and institutional partnerships.
Our in-house agency designs and delivers digital experiences for museums, heritage sites, festivals, and cultural institutions: from interactive installations and XR experiences to digital strategy and production. It keeps the group close to the sector's real, everyday challenges.
We develop, own, and scale digital products purpose-built for the cultural sector. Each product starts from a challenge we've seen first-hand in the field, is validated with real institutions, and grows into a company within the group.
We mentor early-stage startups working in and around the cultural sector. Founders get hands-on guidance on strategy, funding, and go-to-market, plus access to our production capacity and a network of institutions most startups spend years trying to reach.
We work alongside universities and public bodies to research, pilot, and roll out digital innovation across the cultural sector, turning academic knowledge and public ambition into working tools for institutions and audiences.
Every company in the group serves the same mission from a different angle: the agency serves institutions today, the labs build the products of tomorrow, and the studio ties it all together.
The venture studio that owns and manages the group: setting strategy, allocating capital, mentoring startups, and building partnerships across the cultural sector.
A creative services agency crafting digital experiences for cultural and educational institutions. Nearly a decade of institutional relationships, design expertise, and production capacity.
Our product and R&D company in Faro, Portugal. Specialised in XR, AI, and emerging technologies, it develops and spins off products for the cultural sector, backed by an approved EU grant and a university research partner.
We partner with universities and public bodies to drive the digitalisation of the cultural sector. Broken Egg Labs operates under an approved grant of the EU Portugal 2030 programme, in partnership with the University of Algarve, turning research in cultural heritage, XR, and AI into working products.
Our mentorship isn't theoretical. We work directly with startups in our own portfolio and serve as mentors inside leading international programmes for the cultural sector.
A startup we actively mentor within the ProCulture ecosystem, supporting the team on strategy, funding, and growth in the cultural sector, with direct access to our network and production capacity.
Visit Programme mentorOur mentors are part of the Communicating the Arts (CTA) community as mentors in the 30u30 programme, guiding the next generation of cultural leaders under thirty from around the world.
Visit XR cultural mentorshipWe served as mentors for Ithra (the King Abdulaziz Center for World Culture, an Aramco initiative), providing XR cultural mentorship, bringing our immersive technology expertise to one of the region's leading cultural institutions.
Visit Accelerator mentorWe are part of the Culttech Accelerator mentor network, supporting startups at the intersection of culture and technology as they validate, fund, and scale their ventures internationally.
VisitInvesting in the cultural sector, raising for a cultural-tech startup, or looking for mentorship? Book a call, whether you're a fund exploring the space, an impact investor, or a founder ready to build.